The Basics Mural
How it started
In spring 2024, Smart Start of Mecklenburg County launched an awareness campaign to emphasize the critical importance of early childhood development.
Charlotte is Creative connected the organization with Julia Valle, the artist and visionary behind SALT + LIGHT Creative Co.
With The Basics' brand guide serving as the point of reference, Julia created a jungle-themed mural, successfully tying all five of The Basics. It's not just a visual backdrop, though. The artwork is also interactive, with each Basic matched with a corresponding card to prompt conversation between parents, caregivers and their children while in the space.
Choose from one of three eye-catching scenes!
Take a swim in the deep blue sea!
Enjoy a safari through the jungle!
Take a walk through a spring meadow!
Where can they go?
- Doctor's offices
- Waiting rooms
- Eateries
- Play rooms
The mural is currently featured at four locations; Atrium Health Levine Children's Pediatrics Arboretum and Myers Park (left), the MECK Pre-K registration lobby, and at Grow Café.